This webinar will guide you in using social media to support your mental health business. We will explore what it means to build relationship online in a way that is ethical, trauma-informed, and meets the professional standards of our regulatory bodies. We’ll also get specific about how to use social media platforms to best support your work - without burnout!

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Create content in a way that feels sustainable + authentic


This 2-hour webinar is designed to support mental health professionals who:

  • want to nurture online relationships to support their private practice or organization

  • feel overwhelmed or unsure about how to show up on social media

  • are committed to using anti-oppressive + trauma-informed marketing strategies

  • feel concerned about tactics commonly used in the digital wellness sphere + want to promote their work ethically

  • want to create content in ways that feel sustainable + authentic

  •  are curious about how different platforms can be best used to increase engagement, interest, + trust (with emphasis on TikTok + Instagram)


This webinar recording and resource materials costs $70 USD (recorded on Saturday, Dec. 17th, 2022)

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Your facilitator


Hi! I'm Amelia Hutchison (Knott), an art therapist, registered psychotherapist (qualifying) and content creator (even though I sometimes feels funny about that label). I have used TikTok + Instagram to cultivate a social media community of 150k+ people. My online presence has helped me fill my therapy case load and collaborate with larger organizations on non-clinical art therapy resources. My work focuses on using creativity to support people in resisting hustle culture + the attention economy. I am passionate about finding sustainable ways to show up online without burnout.

PS. Here's how I chose to use TikTok to help people heal and create

Learn more about me

Photo credit: Kenton Doupe

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